In 2019, Artificial Intelligence (AI) has been quickly adopted by a wide variety of industries, such as tourism and security. Experts predict significant growth in the coming years. According to data from market research firm IDC, AI is forecast to generate an investment of $ 97.9 billion in 2023, more than twice this year's figure, which is estimated to be $ 37.5 billion. For its part, PwC studies predict that this branch will contribute around 16 billion to the world economy until 2030, becoming a driver of change for entire industries during this decade.

"The most recent analysis indicates that this year the evolution of AI has been led by automation in areas such as business operating systems, threat prevention and sales, but we anticipate that it will spread rapidly to other niche markets. ”Says Javier Mata, co-founder and CEO of Yalo , a global CRM company that helps companies build strong relationships with their customers through AI-based instant messaging.

Within this expansion, Mata lists four areas in which the use of AI will be widely adopted during 2020:

1. Human Talent

Digitization has allowed people to apply to several jobs at once, which has caused the average number of applications for a single position to have increased by 39% between 2012 and 2019, representing a great challenge for companies, who have to invest more time in selection processes, resulting in increased costs. But the ease with which users can now become candidates is also allowing less-qualified applicants to apply for their resumes. Recent Gartner research revealed that 72% of applicants do not meet the requirements of the positions for which they have applied.

In that context, HR staff can take advantage of AI-based solutions to develop more detailed job descriptions, interact with applicants in a personalized way, and decide who best meets the profile. In summary, AI will help companies recruit well-qualified candidates more efficiently.

2. Health sector

In 2015, the report "Artificial Intelligence and Life in 2030" from Stanford University, pointed out the importance of AI for health. An example of this is that today, it is helping health professionals to make better decisions in the care of patients. It is also enabling the rapid development of new drugs, in addition to speeding up and facilitating analysis of the human genome.

In this sector, it will be profiled as a tool focused on quickly learning and analyzing huge amounts of information about patient records, imaging tests, or other scientific advancements that help doctors offer better diagnoses and / or treatments for diseases such as dementia, brain damage and cardiovascular disease. In addition, it will continue to be successfully applied in the detection of certain types of cancer (breast and skin), as well as in the prevention of neonatal suffocation.

3. Facial recognition

Facial recognition is a system based on AI analysis to identify a person from the biometric characteristics of their face. Today, the applications of this technology range from activating a smartphone with the user's face, assisting security personnel at an airport, optimizing the registration (authentication) of crew members on a cruise ship or visitors and hospital personnel, to location of lost people.

For the first time in history, in 2020 facial recognition will be used on a large scale to facilitate the registration of athletes, sponsors, journalists and volunteers (about 300,000 people) at the Olympic and Paralympic Games in Tokyo , Japan, marking a milestone that will boost the evolution of control systems in major events.

4. Customer experience

The software of CRM (Customer Relationship Management) offer a powerful solution to help companies manage their business relationships with their customers. With the application of AI, CRM systems have received a boost that has redefined their usefulness.

AI increases automation levels, improves decision-making and increases effectiveness based on predictions about sales and the behavior of each user, which allows them to anticipate their needs with the offer of better experiences. In 2020, 80% of companies worldwide are expected to adopt this channel.

"We consider 2020 to be a great year for the evolution of AI, which is leading to a new era for humanity. AI will be key for big companies to make important business decisions globally, keep us safer and will even produce better healthcare results from the development of AI-powered robots, which will be able to perform surgeries, and will be powered by neural networks with millions of interconnected processors, imitating the functions of a human brain ”, concluded Javier Mata, from Yalo.