Taboola, the world's leading discovery platform, today announces a major adoption milestone for its Newsroom product suite, which uses artificial intelligence and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world's largest publishers to plan and optimize editorial content, increase readership, and monetize more effectively. This year, Newsroom has seen a 70% year-over-year increase in adoption by editorial teams.
Introduced in 2016 as part of the Taboola platform for publishers, Taboola Newsroom provides unique insights, sourced from Taboola's data set of 1.4 billion users each month, reporting how to create more engaging content and discover new coverage areas that lead to loyal readers. With this product, publishers can easily do A / B headline and image testing, measure article performance, and also receive actionable alerts tailored to their specific role.
According to industry data, 52% of publishers say subscriptions are a key priority for generating revenue. As part of today's news, Taboola is introducing new subscription functionality for Newsroom, to help publishers better understand and engage with subscribers, and acquire new subscribers. This new functionality allows publishers to see which articles are driving conversions, reduce dropout by understanding how subscribers interact with content, and determine readers' "propensity to subscribe" through machine learning modeling.
"At a time when digital readers continue to evolve and walled gardens have made it difficult to operate, Taboola Newsroom is a great investment that we have made, for four years, to train editorial teams with actionable data and, starting today, provide a way to also look at subscribers or candidates to subscribe, "said Adam Singolda, CEO and Founder of Taboola.
“Since we launched Newsroom, our goal has always been to support quality journalism by allowing publishers to stay in touch with their readers, even beyond their own website, taking advantage of Taboola's scale. Newsroom is helping publishers prepare for the future with ideas that inform the content that drives the best editorial goal, whether it's more readers or more subscriptions or loyalty. ”