As Artificial Intelligence (AI) expands its impact across different industries globally, there are some concerns about its use, primarily because automation enables tasks that previously only humans could perform. However, more than “replacing” people, AI has become its perfect ally, allowing us to glimpse a panorama with much more benefits than disadvantages.
According to Mata, AI and human beings are already collaborating together in daily work activities in three different ways:
1.- Task optimization
The study "Adding a Virtual Assistant May Be the Key to Happiness at Work" concludes that 95% of workers consider that an AI-driven assistant makes their tasks more efficient, such as writing documents or emails and even optimizes their participation at meetings. In fact, 57% of respondents indicated that AI in workplaces can increase productivity and 51% indicated that it can increase its concentration.
Most participants agree that "machines" are part of their daily activities, while 82% said it would be more productive if they also had a virtual one in addition to a human assistant.
2.- Taking advantage of emotions
AI-based tools such as StarMeUp OS make it possible for company members to interact through internal apps with options to recognize employee performance, make constructive comments, support with ideas in real time, and share special moments in Work spaces. These data are analyzed by an AI algorithm, which displays metrics on worker behavior.
In this way, decision makers can improve labor relations, visualize areas of opportunity and avoid high staff turnover. Among other results, there is a 6-fold reduction in the loss of human talent.
3.- Customer satisfaction and value businesses
AI enables companies' departments to better manage their time, focusing their productivity on tasks that generate added value to the organization, and making employee activities more efficient, which is a reality thanks to conversational solutions ( chats ) through instant messaging applications such as Whatsapp and Facebook Messenger.
Thus, brands can interact with millions of customers at the same time, meeting their needs and making their shopping experience more pleasant. According to a study , seven out of ten people in the world already use AI to research or buy online, while 76% of businesses have made measurable benefits and 58% say these contributions met or even exceeded their expectations.